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Customer Care – A Totally Ignored Management Tool On The Romanian Services Market

Author

Listed:
  • Roxana SARB

    (Academy of Economic Studies, Bucharest, Romania)

  • Anca Gabriela ILIE

    (Academy of Economic Studies, Bucharest, Romania)

  • Constanta Paslaru

    (Academy of Economic Studies, Bucharest, Romania)

  • Dan DUMITRIU

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

Quality and customer satisfaction are important subjects receiving increasing attention worldwide. An organization’s ability to remain in business depends entirely on its ability to win and retain customers. The nature and number of competitors and their ability to offer similar products/services at similar prices has led to increasing emphasis being placed on customer care. Customer care is about people pleasing people and it involves specific actions that keep customers satisfied and coming back for more.

Suggested Citation

  • Roxana SARB & Anca Gabriela ILIE & Constanta Paslaru & Dan DUMITRIU, 2009. "Customer Care – A Totally Ignored Management Tool On The Romanian Services Market," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 7(7), pages 90-93, June.
    • Handle: RePEc:scm:rdtusv:v:7:y:2008:i:7:p:90-93
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