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The Potential Of Romanian Destinations To Meet The New Luxury Travel Trends. The Case Of Maramures County

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  • Ticau Ruxandra Iulia

    (Bucharest Academy of Economic Studies)

Abstract

As consumer tastes are constantly transforming, the tourism sector has adapted and had started to approach travellers differently. It is no surprise that the ongoing pandemic impacted individuals’ attitudes and implicitly travelling tastes, which are now oriented towards more authentic and life-changing experiences. If ten years ago, a luxury vacation was described as a one-week long stay at a 5-star hotel, now it is shifting towards what we call ‘a new luxury travel’. Travel agencies worldwide witnessed this trend and described it through five criteria: untouristed and unexpected destinations, country coupling preferences, tasty travels, group getaways, emotional intelligence encounters and enjoying the journey. By following these criteria, our research aims at describing the potential of Maramures county, located in Romania, of meeting this trend. We follow a qualitative type of research that is capable of creating a framework of area’s capacity for becoming a top-rated travel destination. Findings of the paper show positive highlights of Maramures for meeting these trends, through the landscapes, culture and customs it unveils. Results have implications for future scholars in multiple fields, including touristic hosts, travel agencies, tourists but also researchers in the field.

Suggested Citation

  • Ticau Ruxandra Iulia, 2022. "The Potential Of Romanian Destinations To Meet The New Luxury Travel Trends. The Case Of Maramures County," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 33(33), pages 1-6.
    • Handle: RePEc:scm:rdtusv:v:33:y:2022:i:33:p:6
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    References listed on IDEAS

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    1. Bertacchini Enrico & Saccone Donatella, 2011. "The political economy of world heritage," EBLA Working Papers 201101, University of Turin.
    2. Gabriel Cristian Sabou & Alina Cerasela Aluculesi & Georgica Gheorghe & Puiu Nistoreanu, 2015. "Maramures, an Iconic Destination for Cultural Tourism in Romania?," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(3), pages 110-114, September.
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