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Development of Irfan Toys Home Industrial Business Strategy; as a pilot model of industrial tourism in Bekasi, West Java-Indonesia

Author

Listed:
  • Dhian Tyas Untari

    (Bhayangkara Jakarta Raya University)

  • Giri Sentanu

    (Bhayangkara Jakarta Raya University)

  • M Fadhli Nursal

    (Bhayangkara Jakarta Raya University)

  • Adi Wibowo Noor Fikri

    (Bhayangkara Jakarta Raya University)

  • Agus Darmanto

    (Bhayangkara Jakarta Raya University)

  • Eri Bukhari

    (Bhayangkara Jakarta Raya University)

  • Milda Handayani

    (Bhayangkara Jakarta Raya University)

Abstract

Home industry-based businesses in the City of Bekasi began to emerge, one of which was the home industry of s. home industry is one of the businesses that produce a that is made directly by someone's hand not by using a machine, so the quality of the product is maintained. This home industry produces s where each month will always vary in the amount of production depending on existing orders. Home The industry is located in Bekasi Timur housing Regency Rt 03 Rw 18 Kelurahan Cimuning Mustika Jaya District, Bekasi City. Based on the description in the background above, the formulation of the problem above, the purpose of this research is to find out what strategies should be carried out by puppet home industry. Primary data obtained from the object of research are business owners, employees, distributors and consumers of the home industry, they act as informants by means of direct interviews. And Secondary data is obtained by reading or recording existing data, namely data obtained from scientific journals and other supporting tools that can help research. While in processing data, the author uses the Strategy Management matrix; EFAS / IFAS matrix and Grand Matrix.

Suggested Citation

  • Dhian Tyas Untari & Giri Sentanu & M Fadhli Nursal & Adi Wibowo Noor Fikri & Agus Darmanto & Eri Bukhari & Milda Handayani, 2019. "Development of Irfan Toys Home Industrial Business Strategy; as a pilot model of industrial tourism in Bekasi, West Java-Indonesia," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 28(28), pages 1-5.
    • Handle: RePEc:scm:rdtusv:v:28:y:2019:i:28:p:5
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    References listed on IDEAS

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    1. repec:sph:rjedep:v:4:y:2017:i:6:p:73-85 is not listed on IDEAS
    2. Dhian Tyas Untari & Ricky Avenzora & Dudung Darusman & Joko Prihatno & Harnios Arief, 2017. "Betawi Traditional Cuisines; Reflection the Native Culture of Jakarta (Formerly Known as Batavia)," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 6(4), pages 73-85, December.
    3. Dina Kurnia Sari & Dhian Tyas Untari & M Fadhli Nursal & Neng Siti Komariah, 2019. "Development of the Property Marketing Strategy; Case Study at Risma Jihan Akbar Housing Developer, Bekasi - West Java," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 8(2), pages 6-13, June.
    4. Dhian Tyas Untari, 2018. "DIAN (Dimentional Analysis); To Analyzing Patterns Polarization of Perception, Motivation and Preferences to Develop The Ecotourism Betawi Traditional Culinary," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 7(4), pages 6-15, December.
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