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Comparative Analysis Between Centralized And State-Wise Tourism Campaigns In India

Author

Listed:
  • Nripendra SINGH

    (Jaypee Business School, Noida, India)

  • Sunaina AHUJA

    (Jaypee Business School, Noida, India)

  • Alexandru NEDELEA

    ("Ștefan cel Mare" University, Suceava, Romania)

Abstract

The purpose is to distinguish the initiatives taken by the state authorities and Central authorities to promote tourism in India. Gaps in the centralized promotional campaign, "Incredible India" are identified in this study. The methodology includes collection of secondary data and discursive analysis. Information relevance, Promotion strategy, and Key events and places were used for the comparative analysis for the purposes of the research paper. Above mentioned three factors need to be added to the centralized campaign, to give a holistic picture of India. The paper is unique as it is the first time that identification of gaps in the centralized campaign is done.

Suggested Citation

  • Nripendra SINGH & Sunaina AHUJA & Alexandru NEDELEA, 2012. "Comparative Analysis Between Centralized And State-Wise Tourism Campaigns In India," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 13(13), pages 14-20, June.
    • Handle: RePEc:scm:rdtusv:v:13:y:2012:i:13:p:14-20
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