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Analysis of Tourism Motivation toward Market Segmentation and Strategic Management of Bucovina Destination

Author

Listed:
  • Carmen Emilia CHAªOVSCHI

    (Faculty of Economics and Public Adminsitration, "ªtefan cel Mare" University, Suceava, Romania)

  • Gerd HESSELMANN

    (Director Foreign Relations - Unister Travel Group, Hesselmann&Associates, Berlin, Germany)

  • Otilia-Maria BORDEIANU

    (Faculty of Economics and Public Adminsitration, "ªtefan cel Mare" University, Suceava, Romania)

  • Elena BUHAC

    (Faculty of Economics and Public Adminsitration, "ªtefan cel Mare" University, Suceava, Romania)

Abstract

Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature. In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.

Suggested Citation

  • Carmen Emilia CHAªOVSCHI & Gerd HESSELMANN & Otilia-Maria BORDEIANU & Elena BUHAC, 2011. "Analysis of Tourism Motivation toward Market Segmentation and Strategic Management of Bucovina Destination," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 11(11), pages 71-76, December.
    • Handle: RePEc:scm:rdtusv:v:11:y:2011:i:11:p:71-76
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    Cited by:

    1. Ariadna Ioana JURAVLE (GAVRA) & Constantin SASU & Loredana TEREC-VLAD, 2016. "The Destination Image Of Bucovina Among Romanian Tourists," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 139-149, December.

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