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Approaches In Investigating Romania’S Image As A Tourist Destination Among The Turkish Students

Author

Listed:
  • Olimpia BAN

    (University of Oradea, Faculty of Economics, Romania)

  • Osman N. ÖZDOGAN

    (Adnan Menderes University School of Tourism and Hotel Management, Turkey)

Abstract

The image of the tourist destination plays an essential role in the decision making process regarding the choice of a holiday. Image has a crucial role in the success of the destination because it influences the consumers’ satisfaction and helps in drawing up a promotion strategy for the positioning/repositioning on a certain market, branding/rebranding the tourist destination. Information from different sources contribute to the formation of the image of a certain destination, information which can be distributed into: the promotion performed by the destination; the other’s opinions (direct or indirect); mass-media and the popular culture. We intended to investigate Romania’s image a a tourist destination among the Turkish students. The results showed that the students had very poor knowledge of our country.

Suggested Citation

  • Olimpia BAN & Osman N. ÖZDOGAN, 2010. "Approaches In Investigating Romania’S Image As A Tourist Destination Among The Turkish Students," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 10(10), pages 13-19, December.
    • Handle: RePEc:scm:rdtusv:v:10:y:2010:i:10:p:13-19
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    Citations

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    Cited by:

    1. Herle Flavia - Andreea, 2018. "The Impact of Destination Image on Tourists’ Satisfaction and Loyalty in the Context of Domestic Tourism," Marketing – from Information to Decision Journal, Sciendo, vol. 1(2), pages 14-26, December.
    2. Raluca TUDOR, 2012. "The Image Of Tourist Destinations Represented In Travel Blog Photography. Case Study: Romania'S Image Reflected In French Bloggers Photos," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 13(13), pages 32-39, June.

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