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The Postal Market Within The New Economic And Social Context

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  • Lazarescu CAIUS

    (“Vasile Goldiº” University of Arad, Romania)

Abstract

The development of postal services and, implicitly, of the postal market, represents a great challenge within the markets, as well as within goods and assets trading. Postal services appeared due to the need to communicate, that intensified by the increase of the population number, as well as due to the multiplication of the needs determined by the evolution of the society. Initially, the postal services satisfied the human need for communication; subsequently, the postal services also satisfy the commercial need in the sales relation and in the buying relation. This change led to a new postal strategy of the mail marketing and development of Small and Medium Enterprises (SMEs).

Suggested Citation

  • Lazarescu CAIUS, 2015. "The Postal Market Within The New Economic And Social Context," European Journal of Accounting, Finance & Business, "Stefan cel Mare" University of Suceava, Romania - Faculty of Economics and Public Administration, West University of Timisoara, Romania - Faculty of Economics and Business Administration, vol. 3(1), pages 58-64, February.
    • Handle: RePEc:scm:ejafbu:v:3:y:2015:i:1:p:58-64
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