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Wealth Management Strategies In The Era Of E-Commerce

  • Mohammed Shahedul QUADER

    (University of Science & Technology Chittagong, Chittagong, Bangladesh)

  • Mohammad SHAMSUDDOHA

    ()

    (University of Chittagong, Bangladesh)

  • Akhter JAHAN

    (University of Science & Technology Chittagong, Chittagong, Bangladesh)

  • Alexandru NEDELEA

    ()

    (Stefan cel Mare University of Suceava, Romania)

This paper looks at the key strategies being applied by wealth management and their competitive position. Each approach has merits, although the multi-channel ‘single brand’ approach seems to be gathering momentum. E-commerce facilitates differentiation and requires focus, whilst making cost leadership more difficult Choices between being a traditional or extended wealth manager, or simply a wealth product provider, are increasingly being made. Moreover need for strategic choice in the wealth management market is presented, before looking in more detail at the wealth management strategies commonly adopted. The relative success of each is considered, together with the competitive advantages to be gained.

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Article provided by "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration in its journal The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration.

Volume (Year): 11 (2011)
Issue (Month): 1(13) (June)
Pages: 27-39

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Handle: RePEc:scm:ausvfe:v:11:y:2011:i:1(13):p:27-39
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