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Digitalisation and the Remaking of the Ideal Worker

Author

Listed:
  • Debra Howcroft

    (University of Manchester, UK)

  • Emma Banister

    (University of Manchester, UK)

  • Laura Jarvis-King

    (University of Manchester, UK)

  • Jill Rubery

    (University of Manchester, UK)

  • Isabel Távora

    (University of Manchester, UK)

Abstract

The ideal worker concept, typified by an unencumbered male, continues to influence workplace norms, despite a more gender-mixed workforce. This article examines whether this concept is being disrupted or reproduced as digitalisation becomes increasingly embedded in the workplace. Based on qualitative research in two professional services firms, the analysis shows how the ideal worker themes of work prioritisation and presenteeism have been maintained but adapted. Significantly, the study reveals how the novel dimension of connectedness is reshaping the ideal worker norm as enhanced digitalisation becomes interwoven in social relations. This has modified informal expectations about how, when and where work is performed, altering work organisation. This reconfiguration may in principle broaden scope for conformity with the ideal worker model, but in practice the heightened intrusion of work demands on personal time and into domestic space potentially works against gender equality.

Suggested Citation

  • Debra Howcroft & Emma Banister & Laura Jarvis-King & Jill Rubery & Isabel Távora, 2025. "Digitalisation and the Remaking of the Ideal Worker," Work, Employment & Society, British Sociological Association, vol. 39(3), pages 703-726, June.
    • Handle: RePEc:sae:woemps:v:39:y:2025:i:3:p:703-726
    DOI: 10.1177/09500170241301015
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