IDEAS home Printed from https://ideas.repec.org/a/sae/vision/v30y2026i3p342-349.html

Factors Influencing Plastic Bag Avoidance Behaviour Among the Indian Consumers

Author

Listed:
  • Rajendran Geetha

Abstract

The purpose of this study is to explore and test the key factors influencing consumer’s intention to use green shopping bags towards plastic avoidance behaviour. The data were collected from 480 Indian respondents and analysed using structural equation modelling. The results revealed that environmental motivation and government initiatives have a significant effect on consumer’s intention to use green shopping bags. However, group conformity has an insignificant effect on consumer’s intention. Finally, consumer’s intention has significant effect on plastic avoidance behaviour. To the best of my knowledge, this is the first empirical research conducted on plastic bag avoidance behaviour in the Indian context. The findings provide valuable insight for the government and the policy makers to implement effective policies to protect the environment.

Suggested Citation

  • Rajendran Geetha, 2026. "Factors Influencing Plastic Bag Avoidance Behaviour Among the Indian Consumers," Vision, , vol. 30(3), pages 342-349, June.
    • Handle: RePEc:sae:vision:v:30:y:2026:i:3:p:342-349
    DOI: 10.1177/09722629221099601
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/09722629221099601
    Download Restriction: no
    File URL: https://libkey.io/10.1177/09722629221099601?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
    2. Arı, Erkan & Yılmaz, Veysel, 2016. "A proposed structural model for housewives' recycling behavior: A case study from Turkey," Ecological Economics, Elsevier, vol. 129(C), pages 132-142.
    3. Graham-Rowe, Ella & Jessop, Donna C. & Sparks, Paul, 2015. "Predicting household food waste reduction using an extended theory of planned behaviour," Resources, Conservation & Recycling, Elsevier, vol. 101(C), pages 194-202.
    4. Ohtomo, Shoji & Ohnuma, Susumu, 2014. "Psychological interventional approach for reduce resource consumption: Reducing plastic bag usage at supermarkets," Resources, Conservation & Recycling, Elsevier, vol. 84(C), pages 57-65.
    5. Wong Ming Wong & Shian-Yang Tzeng, 2021. "Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions," SAGE Open, , vol. 11(4), pages 21582440211, November.
    6. Shanyong Wang & Jin Fan & Dingtao Zhao & Shu Yang & Yuanguang Fu, 2016. "Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model," Transportation, Springer, vol. 43(1), pages 123-143, January.
    7. Shanyong Wang & Jin Fan & Dingtao Zhao & Shu Yang & Yuanguang Fu, 2016. "Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model," Transportation, Springer, vol. 43(1), pages 123-143, January.
    8. Li, Jiajia & Zhang, Jian & Zhang, Dayong & Ji, Qiang, 2019. "Does gender inequality affect household green consumption behaviour in China?," Energy Policy, Elsevier, vol. 135(C).
    9. Sreen, Naman & Purbey, Shankar & Sadarangani, Pradip, 2018. "Impact of culture, behavior and gender on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 177-189.
    10. Haiyan Zhang & Michael L. Lahr & Jun Bi, 2016. "Challenges of green consumption in China: a household energy use perspective," Economic Systems Research, Taylor & Francis Journals, vol. 28(2), pages 183-201, June.
    11. Chen, Shih-Chih & Hung, Chung-Wen, 2016. "Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 155-163.
    12. Yixuan Wang & Xingle Long & Liang Li & Qinglin Wang & Xiping Ding & Sijia Cai, 2021. "Extending theory of planned behavior in household waste sorting in China: the moderating effect of knowledge, personal involvement, and moral responsibility," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(5), pages 7230-7250, May.
    13. Kristina Ek & Simon Matti, 2015. "Valuing the local impacts of a large scale wind power establishment in northern Sweden: public and private preferences toward economic, environmental and sociocultural values," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 58(8), pages 1327-1345, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    2. Samah Ibnou-Laaroussi & Husam Rjoub & Wing-Keung Wong, 2020. "Sustainability of Green Tourism among International Tourists and Its Influence on the Achievement of Green Environment: Evidence from North Cyprus," Sustainability, MDPI, vol. 12(14), pages 1-24, July.
    3. Muhammad Yaseen Bhutto & Xiaohui Liu & Yasir Ali Soomro & Myriam Ertz & Yasser Baeshen, 2020. "Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    4. Vats, Ishan & Singhal, Deepak & Tripathy, Sushanta & Jena, Sarat Kumar, 2022. "The transition from BS4 to BS6 compliant vehicles for eco-friendly mobility in India: An empirical study on switching intention," Research in Transportation Economics, Elsevier, vol. 91(C).
    5. Yong Ming Wang & Hafiz Muhammad Fakhar Zaman & Abdul Khaliq Alvi, 2022. "Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust," SAGE Open, , vol. 12(2), pages 21582440221, June.
    6. Yu Wang & Shanyong Wang & Jing Wang & Jiuchang Wei & Chenglin Wang, 2020. "An empirical study of consumers’ intention to use ride-sharing services: using an extended technology acceptance model," Transportation, Springer, vol. 47(1), pages 397-415, February.
    7. Tuğba Yeğin & Muhammad Ikram, 2022. "Analysis of Consumers’ Electric Vehicle Purchase Intentions: An Expansion of the Theory of Planned Behavior," Sustainability, MDPI, vol. 14(19), pages 1-27, September.
    8. Muhammad Yaseen Bhutto & Yasir Ali Soomro & Hailan Yang, 2022. "Extending the Theory of Planned Behavior: Predicting Young Consumer Purchase Behavior of Energy-Efficient Appliances (Evidence From Developing Economy)," SAGE Open, , vol. 12(1), pages 21582440221, February.
    9. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
    10. Zaremohzzabieh, Zeinab & Ismail, Normala & Ahrari, Seyedali & Abu Samah, Asnarulkhadi, 2021. "The effects of consumer attitude on green purchase intention: A meta-analytic path analysis," Journal of Business Research, Elsevier, vol. 132(C), pages 732-743.
    11. Adu-Gyamfi, Gibbson & Song, Huaming & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Determinants of adoption intention of battery swap technology for electric vehicles," Energy, Elsevier, vol. 251(C).
    12. Jana Hojnik & Mitja Ruzzier & Maja Konečnik Ruzzier, 2019. "Transition towards Sustainability: Adoption of Eco-Products among Consumers," Sustainability, MDPI, vol. 11(16), pages 1-29, August.
    13. Maria Carmela Aprile & Gennaro Punzo, 2023. "Young People and Nature: What Drives Underlying Behavioural Intentions towards Protected Areas Conservation?," Sustainability, MDPI, vol. 15(15), pages 1-27, August.
    14. Mashaal A. M. Saif & Nazimah Hussin & Maizaitulaidawati Md Husin & Ayed Alwadain & Ayon Chakraborty, 2022. "Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern," Sustainability, MDPI, vol. 14(17), pages 1-32, September.
    15. Jessica Müller & Ángel Acevedo-Duque & Sheyla Müller & Prateek Kalia & Khalid Mehmood, 2021. "Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
    16. Guang-Wen Zheng & Abu Bakkar Siddik & Mohammad Masukujjaman & Syed Shah Alam & Alvina Akter, 2020. "Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude," Sustainability, MDPI, vol. 13(1), pages 1-27, December.
    17. Nketiah, Emmanuel & Song, Huaming & Adu-Gyamfi, Gibbson & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Does government involvement and awareness of benefit affect Ghanaian's willingness to pay for renewable green electricity?," Renewable Energy, Elsevier, vol. 197(C), pages 683-694.
    18. Mirela ªtefãnicã & Ana Iolanda Vodã & Rodica Cristina Butnaru & Gina Ionela Butnaru & Mircea Gabriel Chirita, 2020. "Ecological Purchases Made by Managers in Hotel Industry. An Approach of the Main Determining Factors," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 1-57, February.
    19. Elena Higueras-Castillo & Vedant Singh & Virender Singh & Francisco Liébana-Cabanillas, 2024. "Factors affecting adoption intention of electric vehicle: a cross-cultural study," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 29293-29329, November.
    20. Gao, Lan & Wang, Shanyong & Li, Jun & Li, Haidong, 2017. "Application of the extended theory of planned behavior to understand individual’s energy saving behavior in workplaces," Resources, Conservation & Recycling, Elsevier, vol. 127(C), pages 107-113.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:vision:v:30:y:2026:i:3:p:342-349. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.