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Ethnoscapes as Spectacle: Reimaging Multicultural Districts as New Destinations for Leisure and Tourism Consumption

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  • Stephen Shaw

    (Cities Institute, London Metropolitan University, Ladbroke House, 62-66 Highbury Grove, London, N5 2AD, UK, s.shaw@lonedonmet.ac.uk)

  • Susan Bagwell

    (Cities Institute, London Metropolitan University, Ladbroke House, 62-66 Highbury Grove, London, N5 2AD, UK, s.bagwell@londonmet.ac.uk)

  • Joanna Karmowska

    (Centre for European Studies, Jagiellonian University, ul. Jodlowa 13, 30-252 Cracow, Poland, uzkarmow@cyf-kr.edu.pl)

Abstract

Neo-liberalism may intensify competition, not only between, but also within cities, as local authorities collaborate with commercial and third-sector organisations to nurture emerging visitor economies. This article considers reimaging strategies that trade upon features of the place-product that include ethnic cuisine, street markets and festivals, set against the backdrop of an exoticised urban landscape. Through longitudinal case studies of two multicultural districts in east London, the authors examine the public policy rationale for their selection and redefinition as new destinations for leisure and tourism, identifying the key agents of change and the range of techniques used to market ethnic and cultural difference. This leads to a critical discussion of the issues arising for urban governance and the reconciliation of their role as social and commercial hubs for minority groups, with the accommodation of high-spending leisure consumers from the dominant culture and, in some cases, international tourists.

Suggested Citation

  • Stephen Shaw & Susan Bagwell & Joanna Karmowska, 2004. "Ethnoscapes as Spectacle: Reimaging Multicultural Districts as New Destinations for Leisure and Tourism Consumption," Urban Studies, Urban Studies Journal Limited, vol. 41(10), pages 1983-2000, September.
    • Handle: RePEc:sae:urbstu:v:41:y:2004:i:10:p:1983-2000
    DOI: 10.1080/0042098042000256341
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    References listed on IDEAS

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    1. Ian Taylor, 2000. "European ethnoscapes and urban redevelopment: The return of Little Italy in 21st century Manchester," City, Taylor & Francis Journals, vol. 4(1), pages 27-42, April.
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    Cited by:

    1. Michael Parzer & Florian J. Huber, 2015. "Migrant Businesses And The Symbolic Transformation Of Urban Neighborhoods: Towards a Research Agenda," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 39(6), pages 1270-1278, November.
    2. Maruyama, Naho & Woosnam, Kyle M., 2015. "Residents' ethnic attitudes and support for ethnic neighborhood tourism: The case of a Brazilian town in Japan," Tourism Management, Elsevier, vol. 50(C), pages 225-237.

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