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Tourism challenges within a high cost of living crisis

Author

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  • Eunjung Yang
  • Myung Ja Kim

    (26686Prince of Songkla University, Thailand
    Hanyang University, Republic of Korea
    26723Kyung Hee University, Republic of Korea)

  • C Michael Hall

    (2496University of Canterbury, New Zealand
    26723Kyung Hee University, Republic of Korea
    University of Oulu, Finland
    Linneaus University, Sweden)

Abstract

Living costs have been increasing at an unprecedented rate compared to average trends over the last decade due to increasing uncertainty from various global events, including the COVID-19 pandemic and geopolitical tensions. Previous research indicates that people prioritize essential consumption over leisure and tourism activities during high cost-of-living crises. However, prior studies have overlooked the spatially heterogeneous resilience of local tourism demand to the crisis, which differs by region with each possessing unique characteristics. This study aims to explore how the resilience of tourism demand shifted during the high cost-of-living crisis over space and time. Findings reveal spatially and temporally varied resilience in domestic and international tourism demand across regions. These findings offer crucial insights for developing localized tourism management policies amid high costs of living.

Suggested Citation

  • Eunjung Yang & Myung Ja Kim & C Michael Hall, 2025. "Tourism challenges within a high cost of living crisis," Tourism Economics, , vol. 31(5), pages 951-957, August.
    • Handle: RePEc:sae:toueco:v:31:y:2025:i:5:p:951-957
    DOI: 10.1177/13548166241300724
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