IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v31y2025i5p827-842.html
   My bibliography  Save this article

Restaurant celebrity chief executive officer and risk-taking: The moderating role of chief executive officer origin and franchising

Author

Listed:
  • Bora Kim
  • Seoki Lee

Abstract

Some business leaders, just like some artists and politicians, acquire celebrity status and become more visible as star CEOs through increased media attention. However, to date, little has been known about how such celebrity status affects the individual and their organizations. Based on identity control theory and celebrity role constraints logic in the context of upper echelons perspective, this study provides initial empirical evidence on how restaurant CEOs’ celebrity affects managerial risk-taking actions and how CEO-specific and firm-specific factors moderate this relationship. The results indicate that the main effect of CEO celebrity on risk-taking is insignificant. Yet, the dynamic is swayed positively by a CEO’s background, especially when CEOs are outsiders; these celebrity CEOs demonstrate a propensity for bolder strategies. Moreover, as a restaurant firm’s franchising quotient escalates, a star CEO exhibits amplified risk tendencies. The results provide theoretical and practical implications for restaurant corporate governance and shareholders.

Suggested Citation

  • Bora Kim & Seoki Lee, 2025. "Restaurant celebrity chief executive officer and risk-taking: The moderating role of chief executive officer origin and franchising," Tourism Economics, , vol. 31(5), pages 827-842, August.
    • Handle: RePEc:sae:toueco:v:31:y:2025:i:5:p:827-842
    DOI: 10.1177/13548166241264595
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/13548166241264595
    Download Restriction: no
    File URL: https://libkey.io/10.1177/13548166241264595?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:31:y:2025:i:5:p:827-842. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.