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Research Note: The New All-Inclusive Board Formula in Mature Destinations — From Motivation to Satisfaction

Author

Listed:
  • Eugeni Aguiló
  • Jaume Rossello

Abstract

This study explores the all-inclusive board formula, recently expanded to traditional and mature destinations. Using a visitor survey conducted in Mallorca, Spain, tourists' main motivations, characterization and spending are explored. In addition, the study analyses the relationship between the all-inclusive formula and loyalty, a key factor for traditional resorts in the Mediterranean that are located near their main origin markets and record high levels of repeat tourism. The statistical evidence suggests that all-inclusive tourists have a lower level of spending, a lower ratio of repeat visit intention and a lower level of satisfaction.

Suggested Citation

  • Eugeni Aguiló & Jaume Rossello, 2012. "Research Note: The New All-Inclusive Board Formula in Mature Destinations — From Motivation to Satisfaction," Tourism Economics, , vol. 18(5), pages 1117-1123, October.
  • Handle: RePEc:sae:toueco:v:18:y:2012:i:5:p:1117-1123
    DOI: 10.5367/te.2012.0151
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    Cited by:

    1. Dyah E Setyowati & Yani Antariksa & Endri Haryati & Haryono Haryono & Indra P P Salmon, 2020. "Local Tourism? Why Not! Integrating Tourism Geographic Spatial in Ngawi Regency, Indonesia," Modern Applied Science, Canadian Center of Science and Education, vol. 14(9), pages 1-1, September.

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