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Determining the Attribute Weights of Professional Conference Organizer Selection: An Application of the Fuzzy AHP Approach

Author

Listed:
  • Ching-Fu Chen

    (Department of Transportation and Communication Management Science, National Cheng Kung University, 1 University Road, Tainan 701, Taiwan)

  • Chia-Ling Lee

    (Department of Tourism Management, Nan-Hua University, 32 Chung Kung, Dalin, Chia-Yi 622, Taiwan)

Abstract

This paper focuses on the topic of professional conference organizer (PCO) selection and analyses the weights of factors determining PCO selection by applying the fuzzy analytical hierarchy process (AHP) approach. The fuzzy AHP approach, integrating fuzzy numbers and AHP, is used to construct an evaluation structure with criteria and associated weights for PCO selection. A case study with a three-level evaluation structure is constructed and tested. The fuzzy AHP framework is useful for convention hosts in improving their decision making with regard to PCO selection.

Suggested Citation

  • Ching-Fu Chen & Chia-Ling Lee, 2011. "Determining the Attribute Weights of Professional Conference Organizer Selection: An Application of the Fuzzy AHP Approach," Tourism Economics, , vol. 17(5), pages 1129-1139, October.
    • Handle: RePEc:sae:toueco:v:17:y:2011:i:5:p:1129-1139
    DOI: 10.5367/te.2011.0075
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    Cited by:

    1. Uroš Kramar & Dejan Dragan & Darja Topolšek, 2019. "The Holistic Approach to Urban Mobility Planning with a Modified Focus Group, SWOT, and Fuzzy Analytical Hierarchical Process," Sustainability, MDPI, vol. 11(23), pages 1-29, November.

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