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Research Note: The Economic Attractiveness of Runners: Are They ‘Healthy’ Tourists?

Author

Listed:
  • Stephen W. Litvin

    (Department of Hospitality and Tourism Management, School of Business and Economics, College of Charleston, 66 George Street, Charleston, SC 29424, USA)

Abstract

This research note takes a brief empirical look at the expenditure patterns and tourist behaviours of road-race tourists to Charleston, South Carolina during the city's annual Cooper River Bridge Run, which last year attracted more than 45,000 participants. The findings suggest that runners/walkers are less than ideal tourists for the community. The note concludes with suggestions to tourism officials in other communities that may be considering the addition of a road race to their annual events calendar.

Suggested Citation

  • Stephen W. Litvin, 2007. "Research Note: The Economic Attractiveness of Runners: Are They ‘Healthy’ Tourists?," Tourism Economics, , vol. 13(3), pages 481-486, September.
  • Handle: RePEc:sae:toueco:v:13:y:2007:i:3:p:481-486
    DOI: 10.5367/000000007781497737
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    Cited by:

    1. Clay Collins & Joshua C Hall, 2022. "Presidential inauguration tourism and hotel occupancy: Evidence from the Obama and Trump inaugurals," Tourism Economics, , vol. 28(1), pages 83-88, February.

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