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Group Dynamics and Attitude-Behavior Relations

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  • David R. Heise

    (University of North Carolina, Chapel Hill)

Abstract

A model is presented in which attitudes have effects on behaviors, behaviors are compared against norms to define deviance, and deviance has a return, corrective effect on attitudes through mechanisms of social control. Social interactions link these individual processes to form a single interpersonal system within a group. It is demonstrated that in a system of this kind, an attitude-behavior correlation is a function of many different social psychological effects, and its value conceivably could be positive, zero, or even negative. Results of a preliminary empirical study using two-stage least squares to estimate system parameters show that the proposed system is viable with some modifications. In particular, empirical evidence in support of an attitude-behavior effect is found.

Suggested Citation

  • David R. Heise, 1977. "Group Dynamics and Attitude-Behavior Relations," Sociological Methods & Research, , vol. 5(3), pages 259-288, February.
    • Handle: RePEc:sae:somere:v:5:y:1977:i:3:p:259-288
    DOI: 10.1177/004912417700500301
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