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Researching Travel Behavior and Adaptability: Using a Virtual Reality Role-Playing Game

Author

Listed:
  • Montira Watcharasukarn

    (University of Canterbury, Christchurch, New Zealand, mwa66@uclive.ac.nz)

  • Susan Krumdieck

    (University of Canterbury, Christchurch, New Zealand, susan.krumdieck@canterbury.ac.nz)

  • Richard Green

    (University of Canterbury, Christchurch, New Zealand, richard.green@canterbury.ac.nz)

  • André Dantas

    (University of Canterbury, Christchurch, New Zealand, andre.dantas@canterbury.ac.nz)

Abstract

This article describes a virtual reality role-playing game that was developed as a survey tool to collect travel behavior data and explore and monitor travel behavior adaptation. The Advanced Energy and Material Systems Laboratory has designed, developed a prototype, and tested such a game platform survey tool, called Travel Activity Constraint Adaptation Simulation (TACA SIM). A main objective is investigating adaptability under the simulated situation of rapid fuel price. The computer game survey approach has the potential to capture real behavior data through a well-controlled experiment, because the participant experiences the survey as a role-play exploration. Feedback from participants confirms that TACA SIM collects data efficiently in an acceptable time while the participants enjoyed the experience. The authors propose that this gamed-based survey approach provides the basis for collecting and evaluating travel behavior data and adaptation behavior.

Suggested Citation

  • Montira Watcharasukarn & Susan Krumdieck & Richard Green & André Dantas, 2011. "Researching Travel Behavior and Adaptability: Using a Virtual Reality Role-Playing Game," Simulation & Gaming, , vol. 42(1), pages 100-117, February.
    • Handle: RePEc:sae:simgam:v:42:y:2011:i:1:p:100-117
    DOI: 10.1177/1046878110366070
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