IDEAS home Printed from https://ideas.repec.org/a/sae/sajbmc/v5y2016i1p82-87.html
   My bibliography  Save this article

Marketing of Food Brand Globally: A Case of Vimal Agro Private Limited

Author

Listed:
  • Jitesh Parmar

Abstract

Companies that wish to operate internationally need to understand different cultures. Successful brands, like McDonalds, are easily recognized all over the world. While many products of successful global brands are marketed in a consistent manner, there is a need for these companies to understand regional differences. Organizations must accept these differences to succeed in different parts of the world. The present case concerns Vimal Agro Private Limited, Bardoli (India), a food processing company, with a special focus on brand Swad. Promotional activities conducted by the company at local and international levels have been studied. The secondary as well as primary data has been used for the purpose. The case poses questions on the company’s survival in different countries.

Suggested Citation

  • Jitesh Parmar, 2016. "Marketing of Food Brand Globally: A Case of Vimal Agro Private Limited," South Asian Journal of Business and Management Cases, , vol. 5(1), pages 82-87, June.
    • Handle: RePEc:sae:sajbmc:v:5:y:2016:i:1:p:82-87
    DOI: 10.1177/2277977916636275
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2277977916636275
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2277977916636275?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sajbmc:v:5:y:2016:i:1:p:82-87. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.