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P&G: Providing Sustainable Innovative Products through LCA Worldwide

Author

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  • Raveesh Agarwal
  • Monica Thiel

Abstract

Procter and Gamble (P&G) is a publicly owned company which touches the lives of about four billion people around the world with its product portfolio. P&G is committed to improving people’s everyday life by making products more environmentally sustainable. To understand how P&G can make products more environmentally sustainable, the present case focuses on the scientific approach called Life Cycle Assessment (LCA) adopted by P&G to deliver sustainable innovations without trade-offs in performance or value of the products.

Suggested Citation

  • Raveesh Agarwal & Monica Thiel, 2013. "P&G: Providing Sustainable Innovative Products through LCA Worldwide," South Asian Journal of Business and Management Cases, , vol. 2(1), pages 85-96, June.
    • Handle: RePEc:sae:sajbmc:v:2:y:2013:i:1:p:85-96
    DOI: 10.1177/2277977913480660
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