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Importance of Unconscious Conditioning: Case Study of Mithila

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  • Shruti Mishra

Abstract

The main aim of the article is to identify and understand the existing ritualistic practices followed in Mithila (a community in India) to nurture and imbibe values among the younger generation. The phenomenon being studied is ‘unconscious conditioning’ within the context of ‘Mithila culture’, using analytical psychology and Triguna theory. Both primary and secondary data have been used for this case study. The respondents were chosen through purposive sampling keeping the objective of the paper in mind. Secondary data included literature in the forms of books, articles and papers which have been written on the said topic. Constructivist grounded theory has been used to analyse the data. The findings show that there are different stages that an individual goes through to gain balance between the conscious and the unconscious. These stages are like stepping stones to attaining wholeness or in Maslow’s terms ‘self-actualization’. Ritualistic practices, traditional motifs and drawings become an integral part of one’s psyche and influence everyday decision-making process. These practices are especially important during major transitions in life—like birth, death, weddings and so on, making it easier and more comfortable for the said individual. The article helps us understand the linkage between analytical psychology, Triguna theory and its implication in our lives.

Suggested Citation

  • Shruti Mishra, 2024. "Importance of Unconscious Conditioning: Case Study of Mithila," South Asian Journal of Business and Management Cases, , vol. 13(2), pages 209-227, August.
  • Handle: RePEc:sae:sajbmc:v:13:y:2024:i:2:p:209-227
    DOI: 10.1177/22779779241262465
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