IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v9y2019i1p2158244018825027.html
   My bibliography  Save this article

Cultural Proximity and Genre Proximity: How Do Chinese Viewers Enjoy American and Korean TV Dramas?

Author

Listed:
  • Jia Lu
  • Xinchuan Liu
  • Yaoyao Cheng

Abstract

This article examined a transnational viewing process, in which Chinese audience watch American and Korean TV dramas. Cultural proximity and genre proximity were adopted to predict media involvement and enjoyment. A quantitative content analysis was conducted with a probability sample of 16,440 comments from 411 TV dramas. It was found that cultural proximity failed to predict enjoyment but succeeded in explaining involvement. It also revealed two different routes to enjoyment—to enjoy Korean dramas through involvement with characters and American dramas through involvement with the narrative. Genre proximity was found in action/crime but not in fantasy/adventure. The level of involvement varied in different genres, such as romance, horror/crux, and comedy.

Suggested Citation

  • Jia Lu & Xinchuan Liu & Yaoyao Cheng, 2019. "Cultural Proximity and Genre Proximity: How Do Chinese Viewers Enjoy American and Korean TV Dramas?," SAGE Open, , vol. 9(1), pages 21582440188, January.
    • Handle: RePEc:sae:sagope:v:9:y:2019:i:1:p:2158244018825027
    DOI: 10.1177/2158244018825027
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244018825027
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2158244018825027?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Erik Bihagen, 1999. "How Do Classes Make Use of Their Incomes?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 47(2), pages 119-151, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Asma Maqsood & Sumera Batool & Nimra Zaffer, 2022. "Consumption Patterns of South Korean Content: Cross-Cultural Acceptance of Romance and Beauty among Pakistani Youth," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(3), pages 329-338, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Erik Bihagen, 2001. "The Plausibility of Class Cultural Explanations: An Analysis of Social Homogeneity using Swedish Data from the Late 1990s," Sociological Research Online, , vol. 5(4), pages 51-67, February.
    2. Steven D. Silver, 2016. "A QUAIDS Model of Need-Based Structure in U.S. Personal Consumption 2006–2012," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 44(3), pages 303-323, September.
    3. Esa Karonen & Mikko Niemelä, 2022. "Necessity-Rich, Leisure-Poor: The Long-Term Relationship Between Income Cohorts and Consumption Through Age-Period-Cohort Analysis," Journal of Family and Economic Issues, Springer, vol. 43(3), pages 599-620, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:9:y:2019:i:1:p:2158244018825027. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.