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Smart Home Security: Factors Affecting Consumer Intention to Put Smart Home Security in Place

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  • Nathathenee Gebsombut
  • Phaninee Naruetharadhol
  • Pattaraporn Chaiwong
  • Lakkana Hengboriboon

Abstract

With the adoption of new technologies accelerating, smart home security has emerged as a critical topic in the household market. This study aims to ascertain consumers’ intentions regarding smart home security technology. Smart home security adoption intention was studied using the Technology Readiness and Technology Acceptance Model. The research survey gathered data from 303 respondents for analysis. The model’s statistical test for hypotheses testing was analyzed using Confirmatory Factor Analysis and a Structural Equation Model. All hypotheses were supported. Optimism has a strong effect on perceived security while innovativeness has a positive effect on perceived ease of use. Discomfort has a positive effect on perceived usefulness but has a negative effect on perceived ease of use. Insecurity has a negative effect on perceived usefulness. Also, perceived ease of use significantly affects perceived usefulness and attitudes towards using smart home security. Perceived security has a positive effect on attitudes towards using smart home security. Finally, the consumer’s perceived usefulness and attitudes towards using smart home security have a sizable influence on the consumer’s intention to use smart home security technology. The research illustrates several implications for understanding consumer behavioral intentions regarding the use of smart home security technology.

Suggested Citation

  • Nathathenee Gebsombut & Phaninee Naruetharadhol & Pattaraporn Chaiwong & Lakkana Hengboriboon, 2025. "Smart Home Security: Factors Affecting Consumer Intention to Put Smart Home Security in Place," SAGE Open, , vol. 15(3), pages 21582440251, August.
    • Handle: RePEc:sae:sagope:v:15:y:2025:i:3:p:21582440251358967
    DOI: 10.1177/21582440251358967
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