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Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach

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  • Oguzhan Gul
  • Zuhal Yurtsizoglu

Abstract

This paper aims to develop the E-Sports Consumption Behaviour Assessment Scale (E-CBAs) to assess consumption trends among e-sports consumers, addressing the economic and social dimensions of the digital gaming industry. With the rapid growth of digital games and the rising popularity of e-sports, the E-CBAs was developed to capture three consumption dimensions: hedonic, utilitarian, and luxury. Qualitative data were gathered through in-depth interviews with 12 professional e-sports players, while quantitative data were collected from 314 e-sports players using the newly developed E-CBAs. The findings reveal that digital games strengthen social bonds and enhance problem-solving and strategic thinking skills. Economically, the in-game spending of e-sports players significantly contributes to industry growth. This paper provides a comprehensive evaluation to support strategic decision-making in the digital gaming sector, highlighting the E-CBAs as a valuable assessment instrument for future research and applications.

Suggested Citation

  • Oguzhan Gul & Zuhal Yurtsizoglu, 2025. "Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach," SAGE Open, , vol. 15(3), pages 21582440251, August.
    • Handle: RePEc:sae:sagope:v:15:y:2025:i:3:p:21582440251357721
    DOI: 10.1177/21582440251357721
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