IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v15y2025i2p21582440251336002.html
   My bibliography  Save this article

The New Era of Sports Service Industry Under Digital Development: A Comprehensive Analysis of VAR and Cross-Elasticity

Author

Listed:
  • Ying Wan
  • Yang Zhang
  • Chenyang Zhao
  • Te Bu

Abstract

With the advent of 5.5G, China’s sports service industry is intricately linked to digitization. Digitization propels the upgrading of sports media and information services, digitalizes sports goods sales on e-commerce platforms and online retail, and drives the digital broadcasting of sports events and virtual sports development. This study focuses on the relationship between digitization and sub-industries within the sports service industry. Utilizing Eviews 13 software, a Vector Autoregression model analyzes China’s digital industry and sports service industry data from 2015 to 2022. Findings reveal a significant Granger causal relationship between the digital industry and sports media and information services. Cross-elasticity analysis shows growing interaction between the digital industry and sports media and information services over time, implying a strengthening promotional effect on the sports service industry. This study provides empirical support for understanding the relationship between the digital industry and the sports service industry.

Suggested Citation

  • Ying Wan & Yang Zhang & Chenyang Zhao & Te Bu, 2025. "The New Era of Sports Service Industry Under Digital Development: A Comprehensive Analysis of VAR and Cross-Elasticity," SAGE Open, , vol. 15(2), pages 21582440251, April.
    • Handle: RePEc:sae:sagope:v:15:y:2025:i:2:p:21582440251336002
    DOI: 10.1177/21582440251336002
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440251336002
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440251336002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:15:y:2025:i:2:p:21582440251336002. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.