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The Transformative Power of Awe Experiences in Tourism and Hospitality: A Systematic Review and Future Research Framework

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  • Xiaoqi Xu

Abstract

This systematic review examines the concept of awe in tourism and hospitality research through a comprehensive analysis of 41 empirical studies published between 2012 and 2023. Using the PRISMA methodology, the review reveals three key findings: (1) a strong consensus in awe conceptualization within tourism research, primarily following Keltner and Haidt’s and Shiota et al.’s frameworks; (2) a predominance of quantitative methods (68% of studies), with limited mixed-methods approaches; and (3) two primary awe antecedents - natural environments and cultural sites - leading to significant outcomes in tourist satisfaction, environmental behavior, and well-being. The analysis identifies critical research gaps, particularly in theoretical frameworks and methodological diversity, while highlighting opportunities for advancing awe research in tourism contexts. This review contributes to tourism literature by providing a comprehensive framework for understanding awe’s role in tourist experiences and offering practical implications for destination management and sustainable tourism development.

Suggested Citation

  • Xiaoqi Xu, 2025. "The Transformative Power of Awe Experiences in Tourism and Hospitality: A Systematic Review and Future Research Framework," SAGE Open, , vol. 15(1), pages 21582440251, March.
    • Handle: RePEc:sae:sagope:v:15:y:2025:i:1:p:21582440251326337
    DOI: 10.1177/21582440251326337
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