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Pathways to Entrepreneurial Satisfaction: Unpacking the Contributions of Self-Leadership, Self-Efficacy, and Customer Interaction in Korean Startups

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  • Byeonghwa Park
  • Hong-Hee Lee
  • So Ra Park
  • Dae Geun Kim

Abstract

A key performance variable for entrepreneurs’ success is their satisfaction with their startup. However, there is limited research identifying the path to entrepreneurial satisfaction and even less research suggesting the enhancement of entrepreneurial success. Our study investigates self-leadership’s role in increasing self-efficacy and entrepreneurial satisfaction levels. To achieve this, we independently used behavior awareness and volition, task motivation, and constructive cognition—three sub-variables of self-leadership—as predictors and self-efficacy as a mediator. We tested the customer interactor mode for its role as a moderator in the relationship between self-efficacy and the final dependent, entrepreneurial satisfaction. Our results indicate that all self-leadership variables are positively related to self-efficacy. Also, self-efficacy predicts entrepreneurial satisfaction. However, the influence of task motivation on self-efficacy is only marginal, and different modes of customer interaction do not influence self-efficacy’s impact on satisfaction.

Suggested Citation

  • Byeonghwa Park & Hong-Hee Lee & So Ra Park & Dae Geun Kim, 2025. "Pathways to Entrepreneurial Satisfaction: Unpacking the Contributions of Self-Leadership, Self-Efficacy, and Customer Interaction in Korean Startups," SAGE Open, , vol. 15(1), pages 21582440251, March.
    • Handle: RePEc:sae:sagope:v:15:y:2025:i:1:p:21582440251324807
    DOI: 10.1177/21582440251324807
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