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Strategy Conduct in Strategy-as-Practice: A Look into the Social Interactions Inside an Advisory Board

Author

Listed:
  • Márcio Luiz Marietto
  • Fernando Antonio Ribeiro Serra
  • Manuel Portugal Ferreira
  • Alessandra Cassol

Abstract

Researching social interactions within advisory boards, our study focuses on a family-holding company’s strategy formation process. Applying Strategy-as-Practice (S-as-P) within a Structurationist perspective, we analyzed practitioners’ strategic conduct. Through 1 year of non-participation observation, interviews and document analysis, we uncovered complex social dynamics and paradoxical behaviors, emphasizing structural properties influencing strategic formation. Our contribution lies in a model proposing four propositions for future S-as-P studies in advisory boards within Structuration Theory. This research sheds light on discrepancies between formal practices and actual social behaviors, enhancing transparency in corporate dynamics, which often remain obscure.

Suggested Citation

  • Márcio Luiz Marietto & Fernando Antonio Ribeiro Serra & Manuel Portugal Ferreira & Alessandra Cassol, 2025. "Strategy Conduct in Strategy-as-Practice: A Look into the Social Interactions Inside an Advisory Board," SAGE Open, , vol. 15(1), pages 21582440251, February.
    • Handle: RePEc:sae:sagope:v:15:y:2025:i:1:p:21582440251321847
    DOI: 10.1177/21582440251321847
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