Assessing the Influencing Factors of Performance on Cultural and Creative Supply Chain: An Empirical Study in Mainland China

The fundamental reason for the series of difficulties in the development of the cultural and creative industry is the imbalance between the various links in the cultural and creative industry chain. The strategic method of how to promote the optimization and upgrade of cultural and creative supply chain is critical. In the process of supply chain transformation and upgrading, the scientific evaluation of supply chain efficiency is regarded as an essential basic work. Then, a three-stage data envelopment analysis (DEA) model for evaluating a cultural and creative supply chain in China as well as in each province is presented. It combines the relevant data from 30 provinces in mainland China from 2013 to 2019, and focuses on the impact of the different influencing factors on cultural and creative supply chain efficiency. Besides, it compares and analyzes the calculated efficiency before and after the adjustment. After excluding environmental factors and random factors, the research shows that the cultural and creative efficiency in various regions has changed significantly, and the actual efficiency has a spatial imbalance. The results after data adjustment show that the annual efficiency values of the eastern and midland are higher than 0.70, while the northeast and western regions are lower than 0.50. Besides, green policy support from the government will have a negative impact on the number of outlets and employees of cultural enterprises, the sustainable development and low-carbon protection will have a positive impact on the two input slack variables.