IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v15y2025i1p21582440241304581.html
   My bibliography  Save this article

Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update Features

Author

Listed:
  • Minjeong Ham
  • Kyu Tae Kwak
  • Hwaseong Na
  • Sang Woo Lee

Abstract

The AuSS market witnessed substantial growth in 2022, with a strong estimated annual expansion from 2023 to 2030. Prominent companies like Amazon, Spotify, and YouTube are intensifying their competition by acquiring smaller firms in the audio content industry. To navigate this intense AuSS market competition, this study aims to categorize AuSS content genres and investigates the impact of content genre and update features on content performance (measured by content usage and subscriber size). Based on econometric analysis, we explore how the relationship between content genre and content performance is influenced by content update features. Empirical data was collected from Naver’s Audioclip, South Korea’s leading internet portal. For the research results, the content performance was different depending on the content genre. The more the regularity and frequency of content updates, the better the content performance. The effect of content update frequency on content performance differed by each content genre. Based on the findings of this study, we suggest the academic and managerial implications for content strategies to enhance the AuSS content performance of related companies.

Suggested Citation

  • Minjeong Ham & Kyu Tae Kwak & Hwaseong Na & Sang Woo Lee, 2025. "Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update Features," SAGE Open, , vol. 15(1), pages 21582440241, January.
    • Handle: RePEc:sae:sagope:v:15:y:2025:i:1:p:21582440241304581
    DOI: 10.1177/21582440241304581
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440241304581
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440241304581?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:15:y:2025:i:1:p:21582440241304581. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.