IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v14y2024i4p21582440241303625.html
   My bibliography  Save this article

HR Practices and Employee Engagement: The Mediating Role of Employer Branding

Author

Listed:
  • Anupama Sharma
  • Rahul Raj
  • Ashulekha Gupta
  • Amar Johri
  • Mohammad Asif

Abstract

The current study, guided by resource-based and signaling theories, investigated the mediator's function of employer branding in the connection between human resources practices and employee engagement. Data analysis for this research employed PLS-SEM, with a sample size comprising 220 individuals employed in various IT companies within the Delhi-NCR region. The restraint to this probe is that it is transverse analysis and employs quantitative research methodologies. The outcomes of the present work unveiled a direct and statistically substantial relationship among human resource practices and employee engagement. Furthermore, employer branding was identified as a mediator in the relationship between human resource practices and engagement among employees. This research provides targeted guidance for HR professionals and leaders in the IT sector, presenting in-depth insights into human resources dynamics, specifically focusing on employee engagement. Emphasizing the intermediary role of employer branding, our study empowers managers with actionable insights to enhance HR strategies, fostering heightened workplace satisfaction and increased employee engagement for a resilient and thriving workforce.

Suggested Citation

  • Anupama Sharma & Rahul Raj & Ashulekha Gupta & Amar Johri & Mohammad Asif, 2024. "HR Practices and Employee Engagement: The Mediating Role of Employer Branding," SAGE Open, , vol. 14(4), pages 21582440241, November.
    • Handle: RePEc:sae:sagope:v:14:y:2024:i:4:p:21582440241303625
    DOI: 10.1177/21582440241303625
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440241303625
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440241303625?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:14:y:2024:i:4:p:21582440241303625. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.