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Climate of Conformism: Social Media Users’ Opinion on Homosexuality in Nigeria

Author

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  • Michael O. Ukonu
  • Luke I. Anorue
  • Ugochukwu Ololo
  • Habibat M. Olawoyin

Abstract

Social media has emerged as a robust medium for discourses on sexuality given its capacity to challenge mainstream narratives and empower personal views on self-expression. In Nigeria, the growing interest in homosexual expressions through online platforms is yet to receive significant research attention, although scholars are hinting at the influences of social media. The present study examines social media as a relatively novel platform for discourses on homosexuality in Nigeria. It attempts to ascertain users’ willingness to express opinion, directions of opinion, and factors affecting opinion formation. Within the purview of social integration paradigms, the study reviews current perspectives in global homosexuality narratives. Using descriptive and hermeneutic analysis, it examines data from 323 Facebook users selected through snowball sampling technique as well as 300 comments purposively selected from “verified†Instagram accounts. The study finds significant willingness to express opinions, propelled by “rising interest in the topic.†Within a persisting climate of negative opinion, the study locates subsisting influences of socio-cultural institutions on opinion formation. It discusses the implications of the influences of the institutions and political propaganda, which nourish heterosexism and negative bias against homosexuality.

Suggested Citation

  • Michael O. Ukonu & Luke I. Anorue & Ugochukwu Ololo & Habibat M. Olawoyin, 2021. "Climate of Conformism: Social Media Users’ Opinion on Homosexuality in Nigeria," SAGE Open, , vol. 11(3), pages 21582440211, August.
  • Handle: RePEc:sae:sagope:v:11:y:2021:i:3:p:21582440211040773
    DOI: 10.1177/21582440211040773
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    References listed on IDEAS

    as
    1. Zhang, Jiaping & Yan, Qing & Guo, Wenxin & Gong, Xiaomei & Cheng, Mingwang & Yu, Ning, 2020. "Rainbow over the Internet: How Internet use curtails homophobia in China," Technology in Society, Elsevier, vol. 62(C).
    2. Michael J. Stern & Ipek Bilgen & Colleen McClain & Brian Hunscher, "undated". "Effective Sampling from Social Media Sites and Search Engines for Web Surveys: Demographic and Data Quality Differences in Surveys of Google and Facebook Users," Mathematica Policy Research Reports 741d69cfdf4442fbabeba7ed0, Mathematica Policy Research.
    Full references (including those not matched with items on IDEAS)

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