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Fair Trade: A Cup at a Time?

Author

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  • Margaret Levi
  • April Linton

Abstract

Fair Trade coffee campaigns have improved the lives of small-scale coffee farmers and their families by raising wages, creating direct trade links to farming cooperatives, and providing access to affordable credit and technological assistance. Consumer demand for Fair Trade certified coffee is at an all-time high, yet cooperatives that produce it are only able to sell about half of their crops at the established fair trade price. This article explores the reasons behind this gap between supply and demand and suggests ways to close it. The authors also offer some perspective on the limits of ethical consumption campaigns such as Fair Trade coffee.

Suggested Citation

  • Margaret Levi & April Linton, 2003. "Fair Trade: A Cup at a Time?," Politics & Society, , vol. 31(3), pages 407-432, September.
    • Handle: RePEc:sae:polsoc:v:31:y:2003:i:3:p:407-432
    DOI: 10.1177/0032329203254862
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    Cited by:

    1. Kai-Chong Thong & Wai-Peng Wong, 2018. "Pathways for Sustainable Supply Chain Performance—Evidence from a Developing Country, Malaysia," Sustainability, MDPI, vol. 10(8), pages 1-26, August.
    2. Kinga Polynczuk-Alenius, 2018. "The Dialectics of Care: Communicating Ethical Trade in Poland," Media and Communication, Cogitatio Press, vol. 6(2), pages 199-209.
    3. Shareen Hertel & Lyle Scruggs & C. Patrick Heidkamp, 2007. "Human Rights and Public Opinion: From Attitudes to Action," Economic Rights Working Papers 3, University of Connecticut, Human Rights Institute, revised Apr 2008.
    4. Gavin Hilson, 2014. "‘Constructing’ Ethical Mineral Supply Chains in Sub-Saharan Africa: The Case of Malawian Fair Trade Rubies," Development and Change, International Institute of Social Studies, vol. 45(1), pages 53-78, January.

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