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Product - Its Association with the Personality

Author

Listed:
  • Shekhar Trivedi
  • Sudhanshu Pandiya
  • Suneel Gupta

Abstract

Product Personality is the user’s profile of any product category. It connotes the style, shape, colour, design, texture, weight and sound of the product. The product personality can be constructed with the help of its different variables, i.e., colour, style, design and odour so as to add to the meaning of the intended brand personality. It development can be mainly attributed to the types of users, that the product has had over the year, cumulative effect of brand personalities of different brands, and natural associations, an age-old process. It assumes greater importance due to the difficulties encountered in the implementation of the brand personality.

Suggested Citation

  • Shekhar Trivedi & Sudhanshu Pandiya & Suneel Gupta, 2000. "Product - Its Association with the Personality," Paradigm, , vol. 4(2), pages 40-51, July.
    • Handle: RePEc:sae:padigm:v:4:y:2000:i:2:p:40-51
    DOI: 10.1177/0971890720000206
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