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Creating Creativity

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  • DR Manjari Srivastava

Abstract

The need for creativity has been, recognised by both academicians/theorists and practicing managers alike. Many different views and theories have been presented by various people. The author argues that though it is difficult to give a holistic view of creativity. To be creative, it is suggested that one require originality of ideas, expertise and motivation (inner drive or passion). These three are the important ingredients of creativity. The author further suggests that besides originality, expertise and motivation, the ‘work environment’ of the organization plays a significant role in making its people creative. It is proposed that both individuals' creative ability and conducive work environment promotes a eating creativity.

Suggested Citation

  • DR Manjari Srivastava, 1999. "Creating Creativity," Paradigm, , vol. 3(2), pages 18-23, July.
    • Handle: RePEc:sae:padigm:v:3:y:1999:i:2:p:18-23
    DOI: 10.1177/0971890719990204
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