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Investigating the Role of Initial Trust in Adoption of Smart Home Technology in India

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  • Abhisek Dutta
  • Raj K. Kovid

Abstract

The purpose of this study is to investigate the adoption of Internet of Things (IoT)-based smart home devices and services in the context of Initial Trust formation. The data, collected from 505 technology enthusiasts residing in the most technologically advanced cities in India, were analysed using partial least squares structural equation modelling. It employs the UTAUT2 model with Initial Trust to propose and test the research framework. Results show a significant influence of effort expectancy, social influence, price value and firm reputation on behavioural intention. The ease of use of the technology challenges user acceptance, while hedonic value significantly influences technology acceptance. Firm reputation does not affect Initial Trust formation, in line with the findings of previous studies. Control variables such as age and education influenced Initial Trust formation, echoing similar studies in e-commerce and mobile payment adoption. Extending the UTAUT2 model, this study sheds light on key determinants shaping IoT-based smart home adoption, offering insights for future studies and industry practitioners.

Suggested Citation

  • Abhisek Dutta & Raj K. Kovid, 2026. "Investigating the Role of Initial Trust in Adoption of Smart Home Technology in India," Paradigm, , vol. 30(1), pages 7-26, June.
    • Handle: RePEc:sae:padigm:v:30:y:2026:i:1:p:7-26
    DOI: 10.1177/09718907261439594
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