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What is the impact of college men’s basketball games on a local economy?

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  • Stacey L. Brook
  • Xiaomin Gai

Abstract

Sport economic impact studies face varied conclusions (from statistically zero to eye-popping impacts) as to the impact that sports teams or events have on a local economy. We perform an economic impact study using a unique dataset of season ticket holders for men’s basketball at the University of Kentucky and the University of Louisville. We find the direct economic impact is $34.7 million for the University of Kentucky and $10.3 million for the University of Louisville from the baseline analysis. We perform sensitivity analyses to see how different assumptions affect the economic impact of these programs.

Suggested Citation

  • Stacey L. Brook & Xiaomin Gai, 2026. "What is the impact of college men’s basketball games on a local economy?," Local Economy, London South Bank University, vol. 40(2), pages 184-194, April.
    • Handle: RePEc:sae:loceco:v:40:y:2026:i:2:p:184-194
    DOI: 10.1177/02690942261431764
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