IDEAS home Printed from https://ideas.repec.org/a/sae/jouent/v6y2020i2p383-403.html
   My bibliography  Save this article

Developments in Online, Social Media Marketing in China and the West: An Overview of Different Approaches

Author

Listed:
  • Henry O’Farrell

Abstract

How has the online world changed over the last 5–12 years in China and in the West? Over the past 5–12 years, China has seen drastic changes to all aspects of life, businesses and as this study is focused on, social media and mobile payment systems. In 2006, just 10 per cent of China’s population were online and only one-third had a mobile phone. Turning to the present day, there are approximately 663 million smartphones in use across China ( Statista, 2018b ): an increase that shows no signs of slowing. When speaking to and interviewing Chinese students at Liaoning University, it was evident that mobile payment systems have existed and been in use for only 3–5 years. Despite this very minimal time scale, it is amazing to consider that by the end of 2018, total Chinese mobile payments will hit $5.87 trillion ( CBNEDITOR, 2018 ), a figure more than double the size of UK’s total GDP (at the time of writing)—it will be amazing to see, given the greatest gift of time, how the digital landscape of China will develop over the next decade—what a time to be alive!

Suggested Citation

  • Henry O’Farrell, 2020. "Developments in Online, Social Media Marketing in China and the West: An Overview of Different Approaches," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 6(2), pages 383-403, July.
    • Handle: RePEc:sae:jouent:v:6:y:2020:i:2:p:383-403
    DOI: 10.1177/2393957520923215
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2393957520923215
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2393957520923215?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jouent:v:6:y:2020:i:2:p:383-403. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.ediindia.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.