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Determining the Relevant Factors in the Success Strategies of Small Enterprises

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  • John H. Kelmar

    (Curtin University of Technology, Perth and Edith Cowan University, Bunbury, Australia)

  • Dianne L.W. Wingham

    (Curtin University of Technology, Perth and Edith Cowan University, Bunbury, Australia)

Abstract

The methods used to gauge the performance of large companies may not be relevant to assess the success strategies of small enterprises. Re searchers differ a great deal in this respect. Collating a number of research studies cutting across several countries, the authors of this paper have attempted to develop a framework, centred around three classifications of strategies: firm characteristics, firm competencies, and growth strategies.

Suggested Citation

  • John H. Kelmar & Dianne L.W. Wingham, 1995. "Determining the Relevant Factors in the Success Strategies of Small Enterprises," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 4(2), pages 215-236, September.
    • Handle: RePEc:sae:jouent:v:4:y:1995:i:2:p:215-236
    DOI: 10.1177/097135579500400204
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