IDEAS home Printed from https://ideas.repec.org/a/sae/jouent/v25y2016i1p89-102.html
   My bibliography  Save this article

To Expand or to Diversify: The Dilemma of Grihasthi Udyog

Author

Listed:
  • Rajeev Kumar Panda

Abstract

Grihasthi Udyog is a case which describes the various strategic challenges and dilemmas faced by an entrepreneur in order to expand its target markets beyond its present reach. His concerns were relating to the development of a sound long-term strategy to position ‘Grihasthi’ as a national brand and thus launching growth initiatives to counter competition on the national platform. The key question was whether to aggressively reinforce Grihasthi’s expansion plan and further expand its franchisee network or pursue alternative business opportunities woven around its strengths and competencies. It had further choices like diversifying into related product categories for which better product consistency could be achieved with superior economies of scale.

Suggested Citation

  • Rajeev Kumar Panda, 2016. "To Expand or to Diversify: The Dilemma of Grihasthi Udyog," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 25(1), pages 89-102, March.
    • Handle: RePEc:sae:jouent:v:25:y:2016:i:1:p:89-102
    DOI: 10.1177/0971355715616505
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0971355715616505
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0971355715616505?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jouent:v:25:y:2016:i:1:p:89-102. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.ediindia.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.