The Indian Media’s Interface with Diplomacy

Diplomacy and its institutions have been constantly changing. The manner in which diplomacy was practised in the earlier centuries is vastly different from how it is being practised in the twenty-first century. These changes range from the emergence of the training of messengers, the start of record keeping of diplomatic exchanges, the establishment of resident embassies, codification of formal diplomatic processes, widening domain of actors and issues, the use of multilateral conferences, use of summitry and many others. This evolution has been both a result of and further resulted in changing the larger socio-political-economic dimensions that the world has undergone. Among the myriad contextual changes, the revolution in communications, information and media technology has been phenomenal. This has brought into focus terms like the CNN effect and Vietnam War Syndrome where it is argued that media has had an influence in directing foreign policy choices of countries. Hence, this article seeks to analyse the media’s interface with the most important institution of diplomacy, the Ministry of Foreign Affairs. It specifically focuses on the Ministry of External Affairs (MEA), India. Has the news media acted either as an impediment or an accelerator to diplomatic practice? Has the information overload caused the diplomatic fraternity to face a loss of autonomy in any manner? With the objective of seeking an answer to these questions from diplomacy’s perspective, the article explores the evolution of the External Publicity Division of the MEA, India. The External Publicity Division as it is generally known has been the nodal division leading the institutions’ interface with the media. The actuality of media’s interface with diplomacy in India’s case will be set in the backdrop of the existing literature in the fields of media, diplomacy and foreign policy.