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The Chinese Love Affair with Indian Films: A Promising Future

Author

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  • Muhammad Yaqoub

    (Muhammad Yaqoub, PhD, is a Postdoctoral Fellow at the Department of Film Studies, Beijing Film Academy, Beijing, China. His areas of expertise and research interests encompass a wide spectrum of cinematic domains, including the exploration of OTT (over-the-top) platforms and their impact on Asian cinema, with specific emphasis on Chinese cinema, Hollywood, Lollywood, Bollywood, Japanese and Korean cinemas.)

  • Zhang Jingwu

    (Zhang Jingwu, PhD, is a Professor at School of Communication, Fujian Normal University, Fuzhou, China. His research interests include film and drama studies, film theory and mass communication.)

  • Jonathan Matusitz

    (Jonathan Matusitz, PhD, is an Associate Professor in the Nicholson School of Communication and Media at the University of Central Florida. His academic interests include media studies, intercultural communication and organisational communication.)

Abstract

This cross-sectional study examines the acceptance of Indian cinema among Chinese cinephiles to determine how the audience perceives and is influenced after watching Indian films. Researchers surveyed the local Chinese audience and collected 2,129 valid self-structured e-questionnaires. Respondents belonged to Mainland China. Results showed significant characteristics that make Indian movies attractive to about 50% of the Chinese population. Findings also indicate that Chinese people still welcome good stories from India in blockbuster Bollywood films, despite tense Sino-Indian relations. Indian cinema plays a significant role as a soft power bridging both nations. The Indian film industry will continue to evolve to satisfy the audience’s needs in the future.

Suggested Citation

  • Muhammad Yaqoub & Zhang Jingwu & Jonathan Matusitz, 2023. "The Chinese Love Affair with Indian Films: A Promising Future," India Quarterly: A Journal of International Affairs, , vol. 79(3), pages 370-386, September.
    • Handle: RePEc:sae:indqtr:v:79:y:2023:i:3:p:370-386
    DOI: 10.1177/09749284231183333
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