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Leveraging the Shift in the Geocultural Landscape Towards Internationalizing Cultural Entrepreneurship

Author

Listed:
  • Nurlykhan Aljanova
  • Sneh Shakti
  • Nurbakyt Bokebayev

Abstract

This article examines how geocultural shifts provide new opportunities for internationalizing cultural entrepreneurship, using the case study of a unique international action company from Kazakhstan. Founded in 2000, Nomad Stunts has risen to international prominence, collaborating with leading studios across Hollywood, Bollywood and other major film industries. This study investigates how could geocultural shifts influence creative entrepreneurship and its internationalization? The findings highlight how geocultural changes—such as shifting production hubs and expanding global networks—enabled the company to transform local expertise in equestrian stunts, acrobatics and other disciplines into an internationally recognized brand. The research also reveals the critical role of discipline, resilience and versatility in the company’s growth and underscores the significance of combining cultural authenticity with global standards. This study contributes to understanding how creative enterprises can capitalize on geocultural changes to enhance their competitive advantage and international presence.

Suggested Citation

  • Nurlykhan Aljanova & Sneh Shakti & Nurbakyt Bokebayev, 2025. "Leveraging the Shift in the Geocultural Landscape Towards Internationalizing Cultural Entrepreneurship," FIIB Business Review, , vol. 14(4), pages 413-424, August.
    • Handle: RePEc:sae:fbbsrw:v:14:y:2025:i:4:p:413-424
    DOI: 10.1177/23197145251313833
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    References listed on IDEAS

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