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Burma Drinx Group (B) Strategizing for Corporate Governance in a Family Business

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  • Daniel Degravel
  • Christina Hui Min Tun

Abstract

Burma Drinx Group (BDG), a large family-owned conglomerate in Myanmar, operates in several industries but has the largest presence in the soft drinks industry, led by its flagship company, Burma Drinx Company (BDC). The case explores the challenges and issues that BDC and BDG are experiencing as a family-owned conglomerate operating in a ‘non-friendly’ business environment, and a turbulent political and economic context. It focuses on an urgent topic, the corporate governance transformation of BDC and BDG. The reader is invited to understand the specificities of BDG’s internal environment and to manage the idiosyncrasies of this family business conglomerate related to its corporate governance system. BDC’s decision-makers face critical challenges for the future and have to completely rebuild the governance system. This current case follows a first case (Degravel & Tun, 2021) titled BDG(A) ‘Strategizing for Succession in a Family Business’, which described and reflected on the process of succession that BDG implemented to successfully replace the former CEO and founder of the company, Aung Win. The current case proposes a consulting-case style where analysis enables the provision of relevant solutions to the top management. Material from the academic literature about corporate governance and change management is offered as a resource. This case continues the story of BDG after its CEO succession.

Suggested Citation

  • Daniel Degravel & Christina Hui Min Tun, 2024. "Burma Drinx Group (B) Strategizing for Corporate Governance in a Family Business," FIIB Business Review, , vol. 13(2), pages 155-171, March.
    • Handle: RePEc:sae:fbbsrw:v:13:y:2024:i:2:p:155-171
    DOI: 10.1177/23197145221074465
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