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Teleshopping in North America

Author

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  • E B Howard

    (Department of Geography, University of Newcastle upon Tyne, Newcastle upon Tyne, NE1 7RU, England)

Abstract

North American developments in teleshopping are more numerous than those in Britain. In this paper are reviewed the experiments that have taken place and it is shown that developments of new interactive cabled services provided to the home have not been led by the retail industry. The banking, entertainment, and publishing industries are providing and using the new forms of communication. New forms of retailing have often been seen in North America ahead of those in Britain, but it is suggested that Britain may have a greater potential for the growth of teleshopping than North America.

Suggested Citation

  • E B Howard, 1985. "Teleshopping in North America," Environment and Planning B, , vol. 12(2), pages 141-150, June.
  • Handle: RePEc:sae:envirb:v:12:y:1985:i:2:p:141-150
    DOI: 10.1068/b120141
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    Cited by:

    1. Patricia L. Mokhtarian & Wei (Laura) Tang, 2013. "Trivariate probit models of pre-purchase/purchase shopping channel choice: clothing purchases in Northern California," Chapters, in: Stephane Hess & Andrew Daly (ed.), Choice Modelling, chapter 12, pages 243-273, Edward Elgar Publishing.

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