The Portrayal of Chinese top Party-State Leaders in the American Mainstream News Media, 1978–2008

The three decades of “world–shaking†reform and the opening up are believed to have brought enormous changes to China. Today, few can deny China’s crucial position in the global economy. However, aside from the obvious economic changes, it is uncertain whether the previously mysterious, untouchable and reclusive China thoroughly reformed itself from the demonized character during the globalization trend and years after the Cold War. Today, when ‘national image becomes an important part in soft power competition among countries…and a very significant strategic issue China faces in the development process’, this article aims at examining the scope and specific ‘frames’ that American mainstream news media use to report on China’s party-state leaders over the past 3 decades. Through the contents analysis of Time and Newsweek, the study finds that the image of China’s party-state leaders has not been drastically different under the framing. Since the judging criteria for the American mainstream news media towards political leadership has not significantly changed, they would still show certain disapprovals to the political aspects of China not change at all even after thirty years reform.