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Marketization of Public Universities: Lessons from a Developing Economy

Author

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  • Andy Fred Wali
  • AGYO Atswenbuma
  • Emmanuel A. Amangala
  • Obabuike Ikeni Nkpurukwe

Abstract

This study investigates the marketization of public universities in a developing economy with the aim of providing findings for repositioning public universities for global attraction. It adopts a qualitative approach, and the sample population comprise undergraduate and postgraduate students from four public universities (two federal- and two state-owned) in Nigeria. Purposive sampling was used to identify the students selected from each of these universities, and focus group interviews were conducted. We employed content and thematic template analysis techniques to analyze the generated data with NVivo 11. The findings show that the key themes that shape interviewees’ experiences include: infrastructure deficit, poor tutor commitment, unprofessionalism, and inadequate training. Policy recommendations were suggested for the tripartite work relationship between the government, university leadership and the academic staff union for repositioning public universities. The study is limited to a single research paradigm but offers future research opportunities using alternative strategy for strengthening emerging themes and new findings.

Suggested Citation

  • Andy Fred Wali & AGYO Atswenbuma & Emmanuel A. Amangala & Obabuike Ikeni Nkpurukwe, 2022. "Marketization of Public Universities: Lessons from a Developing Economy," Business Perspectives and Research, , vol. 10(3), pages 316-326, September.
    • Handle: RePEc:sae:busper:v:10:y:2022:i:3:p:316-326
    DOI: 10.1177/22785337211021562
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    References listed on IDEAS

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    1. Eugénia Pedro & João Leitão & Helena Alves, 2016. "Does the Quality of Academic Life Matter for Students’ Performance, Loyalty and University Recommendation?," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 11(1), pages 293-316, March.
    2. Andy Fred Wali & N. Gladson Nwokah, 2017. "Aviation customers’ journey, who cares? Managing customer experiences with customer relationship management strategy: Insight into Nigerian customers’ perspectives," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(2), pages 123-135, April.
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