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Political Communication —Old and New Media Relationships

Author

Listed:
  • Michael Gurevitch

    (Phillip Merrill College of Journalism of the University of Maryland)

  • Stephen Coleman

    (Centre for Digital Citizenship, Institute for Communications Studies, University of Leeds)

  • Jay G. Blumler

    (University of Leeds)

Abstract

This article reflects upon the ways television changed the political landscape and considers how far new media, such as the Internet, are displacing television or reconfiguring the political communications ecology. The analysis explores opportunities and challenges facing media producers, politicians, and citizens. The authors conclude by suggesting that the television-politics relationship that emerged in the 1960s still prevails to some extent in the digital era but faces new pressures that weaken the primacy of the broadcast-centered model of political communication. The authors identify five new features of political communication that present formidable challenges for media policy makers. They suggest that these are best addressed through an imaginative, democratic approach to nurturing the emancipatory potential of the new media ecology by carving out within it a trusted online space where the dispersed energies, self-articulations, and aspirations of citizens can be rehearsed, in public, within a process of ongoing feedback to the various levels and centers of governance.

Suggested Citation

  • Michael Gurevitch & Stephen Coleman & Jay G. Blumler, 2009. "Political Communication —Old and New Media Relationships," The ANNALS of the American Academy of Political and Social Science, , vol. 625(1), pages 164-181, September.
    • Handle: RePEc:sae:anname:v:625:y:2009:i:1:p:164-181
    DOI: 10.1177/0002716209339345
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    Cited by:

    1. Darshan B. M. & Kalyani Suresh, 2023. "Social Media-Enabled Sustainable Communities: A Case of Indian Elected Women Representatives (EWRs)," Sustainability, MDPI, vol. 15(15), pages 1-20, July.

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