Dispelling Ageism: The Cross-Cutting Intervention

This article challenges all of us—policymakers, practitioners, scientists, members of the medical profession, the public at large—to intervene in the most basic of all problems of old age: “ageism,†a term the coinage of which I lay claim to. In concluding this special issue of The Annals on interventions designed to enhance the quality of aging, I begin with a history of ageism as a disease. I specify many of its manifestations, which still linger today despite years of effort to dispel the false stereotypes and myths about older people. Concerning the treatment of ageism as a disease, I find that knowledge is the most basic intervention, serving as antidote to numerous erroneous but widely held beliefs. I conclude with a brief rehearsal of a few interventions of special interest, including support for older people's sense of mastery, provision of specially designed self-help books, and the recognition of older people both as constituting an important market and as potential contributors to the productive capacity of the society.