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International Film and Television Propaganda: Campaigns of Assistance

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  • Bernard Rubin

    (Boston University)

Abstract

This study stresses the importance of the new technology and the emergence of Great Power emphasis on what might be labeled informational and cultural propaganda. A key change which highlights the turn away from "hard" propaganda comes from increasing acceptance of the premise that the best results come from campaigns of assistance and not from campaigns of assault. International film and tele vision programs of Western democracies are examined. Iron ically, leading nations contend with one another for the ideo logical favor of peoples who will learn to want and then insist upon material change. Such insistence, largely created by propaganda, will force greater practical commitments from the industrial states.

Suggested Citation

  • Bernard Rubin, 1971. "International Film and Television Propaganda: Campaigns of Assistance," The ANNALS of the American Academy of Political and Social Science, , vol. 398(1), pages 81-92, November.
    • Handle: RePEc:sae:anname:v:398:y:1971:i:1:p:81-92
    DOI: 10.1177/000271627139800110
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